In the US alone, direct-to-consumer sales are set to touch 213 billion dollars by the year 2023. D2C brands are an emerging category, but the potential to create tremendous growth for a D2C business isn’t all that tricky.
But first, what are D2C brands? D2C, or Direct-to-Consumer brands, sell their products and services directly to consumers without an intermediary. It gives them complete control over their marketing, distribution, and communication channels for optimal growth.
Here are ten essential growth tactics for D2C brands to succeed in today’s retail environment:
- Target customers that are seeking product innovation.
With 23% of all online sales in the US coming from fashion e-commerce, creating a unique identity for your brand can be a tough nut to crack. One of the best ways to increase profits for D2C brands is to target customers that are not loyal to mass retailers. For D2C brands, this means catering to customers interested in unique and innovative products.
By marketing to these customers, D2C brands can pack a more significant punch when competing against more popular brands. Additionally, D2C brands can establish their identity and presence in a sea of fashion retailers by targeting them. Focusing on innovation is an effective way to target the right audience for your brand.
For example, Warby Parker offers affordable eyeglasses made from high-quality materials. Urban Outfitters focuses on selling unique clothing and accessories that can’t be found elsewhere.
- Focus on offering value above anything else.
One of the main goals of every Direct-to-Consumer brand is to provide value above anything else. It means providing products and services that are of high quality and affordable. But this isn’t enough to build a successful D2C fashion brand in 2022. One of the best growth tactics for D2C brands is to maximize value for their customers.
One way to offer value is to enhance the customer experience. It includes providing information clearly and concisely, answering customer questions quickly, and providing easy access to resources. Furthermore, ensuring a seamless navigation and browsing experience on your website can go a long way.
It’s also important to focus on offering various products and services. This way, customers can always find something that meets their needs and wants. Contributing to different categories of products also helps you cross-sell and increase cart value. It’s also helpful to provide a variety of discounts and incentives so customers feel like they’re getting a good deal.
- Use data to improve the customer experience.
If you are not capitalizing on customer data to improve your services, then you are missing out on one of the most effective growth tactics for D2C brands. Data is powerful for offering an exceptional customer experience and can be used to identify patterns in customer behavior.
By understanding what drives customers to interact with a brand, D2C brands can create more immersive and personal experiences for them. This knowledge can also target ads and promotions specifically to potential customers.
In addition, D2C brands can use data to improve product design. By learning what features consumers want and how they want them delivered, D2C brands can create user-friendly and profitable products.
- Use social media to engage with your customers regularly.
Social media is another effective tool to increase profits for your D2C brand. You can keep your customers updated on new products and sales by engaging with them.
In addition, you can build a relationship with them that will lead to future business opportunities. This engagement also allows you to monitor customer sentiment, which can help you make changes to your product or marketing strategies as necessary.
You can also use social media to promote your brand in other ways. For example, you could create videos or blog posts that discuss various aspects of your brand. You can take them through the behind-the-scenes processes to share your brand’s values. You could also provide giveaways or promos specific to your customer base.
Direct-to-consumer fashion brands can also use social media to connect with their customers on a personal level. By using the right hashtags, tagging people in photos, and responding quickly to comments, brands can show they care about their customers. This level of customer service can go a long way in building trust and loyalty.
- Create customized content for your audience.
Customized content means creating pieces specifically tailored to the interests and needs of your audience. By doing this, you can create content that is more likely to be shared, which in turn leads to higher profits and returns.
One way to personalize your content is to target individual demographics. For example, you might create pieces relevant to mothers looking for comfortable clothing for their children. Or you could write about fashion trends that are popular among millennials.
Once you have identified the target demographic for your content, you need to find the suitable sources to provide information about the products you offer. You can use social media channels like Facebook and Twitter and blog platforms like WordPress and Medium.
You can also use market research tools like Google Trends and SocialBriefs to identify which topics are being talked about most prominently by your target audience.
By creating personalized content and targeting specific demographics, you can ensure that your Direct-to-Consumer fashion brand maximizes its profits and returns.
- Optimize your website to maximize conversions.
Landing pages are the first step of a conversion funnel and play an essential role in driving traffic to your website. You should ensure that your landing page is easy to navigate, provides relevant information, and includes clear call-to-action buttons.
You also need to make sure that your website is optimized for conversions. This means you have well-planned color palettes, fonts, and layouts for maximum impact.
- Use professional product photography on your website and social media.
Displaying professional product photography is more than a growth tactic for D2C brands. It is a non-negotiable element of your website and brand, and product photography sets the tone for your brand’s personality.
Product photography can influence how people view your products and how they feel about purchasing them. If done well, it can convince buyers that their clothes are high quality.
It can also help increase your website traffic and social media performance. By using high-quality photos, you will be able to create a positive first impression with your website visitors and keep returning customers hooked.
If you use poor product photography, it will likely divert customers away from making a purchase. Photography that accurately portrays the features and colors of your products is fundamental to building a successful D2C brand.
- Infuse products with a sense of individuality and personality.
Individuality is vital in the fashion e-commerce world. Infusing your products with a unique sense of aesthetic will help you stand out from the competition and attract customers. This also applies to your product photography.
Here are great ways to build your unique sense of aesthetics:
- Use special materials and textures.
Badly textured fabrics or materials can be off-putting. Make sure to use high-quality materials that are unique and interesting to look at. For example, using suede instead of cotton can add a touch of luxury and sophistication to your products.
- Incorporate fun detailing into your garments.
Unique elements like frills or ruffles can give an added touch of personality to your products. It will also make them more exciting to wear, which is crucial in driving sales and increasing return rates.
- Experiment with different product photography techniques.
Different product photography techniques, like lifestyle shots and 360-degree rotatable images, can be an excellent way to draw in customers. They allow you to improve your brand image by delivering accurate and well-executed product images.
- Set revenue goals early and lead the revenue process.
One essential tactic for maximizing profits for D2C brands is setting return goals from the outset. Every D2C fashion brand should clearly understand its revenue targets early in its growth stages. It will help lead the process and ensure that necessary resources are allocated while keeping growth goals in mind.
Often, D2Cbrands underestimate returns and end up losing money. Setting realistic return expectations can help to curb this. Additionally, it can help to keep all stakeholders on the same page.
- Grow your email list.
The last growth tactic for D2C brands is also the most effective one – email marketing. It is one of the best ways to reach customers and build relationships. When creating emails, D2C fashion brands can focus on keeping the content interesting and relevant to their target audience.
D2C brands can also use personalization strategies to keep customers interested in their products. They can do the same through email drip campaigns that keep customers updated on the latest new arrivals. Another way is to offer exclusive discounts or deals only to those who have subscribed to the brand’s email list.
One way to personalize your emails is to use subject line personalization. For example, you could send an email about a sale in a specific product category. You could also send an email about a new exclusive product that you’re offering.
Wrapping Up – Fueling growth for your D2C brand
Running a D2C fashion brand has its caveats, including stiff competition and fast-changing trends. But by following these growth tactics, you can maximize profits for your D2C brand and build stronger relationships. While some may be tougher to execute, a potent starting point is investing in professional product photography.
As mentioned before, product photography is the initial touch point for your website visitors to learn more about your brand and product quality. Investing in compelling product imagery is a must for any D2C brand. But it can be expensive, whether you conduct an in-house photoshoot or hire a professional photographer. Thankfully, AI-generated product imagery has made massive strides today.
With end-to-end product photography solutions like FlixStudio, you can create hundreds of e-commerce-ready product images for your brand. What makes AI-generated on-model imagery so intriguing for D2C brands is that it costs a fraction of traditional photoshoots while keeping the turnaround times fast. With FlixStudio, you can offer your potential customers the best visual experience of your products and help them make the right buying decisions.