7 Critical Elements Of Product Images To Help You Sell Better

Product image is as important as the product description and review, if not more. If we look at the statistic, more than 65% of consumers say that the product images have driven them to buy.

The above stats clarify that an outstanding product image can help you sell better and reduce return rates.

A study also suggests that better product visuals have proven to cut down on returns by as much as 40%. So, it is crucial to focus on product photography.

In this article, we will discuss critical elements of product image that would boost your sales.

1. Plan your shoot

The first step of product photography is identifying your goals and planning your shoot. 

You need to decide what product image will best serve your goal. Identifying your goal will make your shoot easier and streamlined.

When it comes to product image shoots, they can be classified into standard photoshoots and lifestyle imagery.

2. Standard product shoot

Standard photography describes what your product is all about, and it is done in a simple, neutral, white background with defused lighting. Here the goal of the image is to depict the exact product or merchandise that you are selling as clearly as possible.

A standard product shoot will help shoppers zoom in and get precise physical details like texture and other features. When you show a 360-degree view of a product, selling the product becomes effortless.

3. Lifestyle imagery

Lifestyle imagery gives the shopper a context on how to use the product. For example, if your product is jewelry, lifestyle imagery will be a model wearing that jewelry at a party.

Lifestyle imagery can include humans with a realistic background, but the focus must be on the product and how the shopper will look with the product in real life.

The importance of lifestyle photography is to add an emotional context to the product, which helps customers to make a faster buying decision.

4. Use natural lighting and avoid inconsistency.

Window light can be the best example of natural lighting. You can set up your photoshoot near your window and get a natural light consistency.

Avoiding outside shoots is recommended as the outside light can be harsh and add inconsistency to your image. Meanwhile, if you want a perfect lighting consistency, it can be taken care of in post-production.

5. Highlighting details

Highlighting the details of a product increases its chances to sell. And to highlight the details make sure you shoot in a high resolution to help customers view the item up close.

It is essential to give a detailed up-close product image to the customer, especially for the fashion and apparel industry retailers. It is a simple aspect that can increase your conversion and reduce return percentage.

Sometimes original photograph might not be reflecting the exact color definition of the product. So, every image needs to go through a post-production process. Many software does the job, but Adobe Lightroom is the most popular one and widely used. 

The post-production process helps in reducing the return rates and becomes an essential part of the process as every image cannot be a website-ready image right from the shoot. 

6. Optimize the image for the website

Optimizing images helps to maintain image consistency across the website. To optimize, you must decide the product image size somewhere between 1200px to 1600px and create an image template that can be used across your store. 

Make sure you give enough resolution so that your customer can zoom in and get a detailed view of the features.

7. Capture from every possible angle

The best place to start is to capture at least eight high-resolution images per product from every angle. It will help users view from 360-degree and verify its quality and functionality.

Make sure to combine those images and tell a story of what the product is all about.

These are a few critical elements that you need to address to increase your sales. If you are looking to get your product imagery online with the least turnaround time, get in touch with us and know the value we can bring in.


Get In Touch

Arunava Acharjee

(Product Marketing Manager)