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7 Reasons Why Outsourcing Product Photography Is In Demand These Days 

Have you ever had to take product photos for your new fashion line, but timeliness is of the essence, and all the processes seem overwhelming? The reality is – you are not alone. Many fashion e-commerce brands find their resources tied to essential business processes and supply chain demands. 

Suppose you are like most e-commerce fashion brands. In that case, you probably don’t have a dedicated professional team solely tasked with taking stunning product photos. Many of today’s smaller businesses don’t have the resources to shoulder the associated costs, which can quickly rack up to tens of thousands of dollars. 

That’s why outsourcing product photography can be such an important decision. Not only will it help to reduce your costs, but you can also rest assured that the photos produced will be of excellent quality.  

Here are seven reasons why outsourcing product photography is a wise move for your e-commerce business:

  1. Saves time and resources 

E-commerce brands need to optimize their time and resources to be successful in the long run. One way to do this is by outsourcing product photography. Professional photography services have made massive strides in their application of technology and modern photography techniques. 

Today, AI-generated product imagery is powering beautiful on-model imagery comparable to, if not better, traditional photoshoots. It is because it uses advanced algorithms to take accurate pictures of products. 

It also uses facial recognition technology to match the faces in the photos with the people who are supposed to be in them. It helps to ensure that the photo quality is always high and the images look like they were taken by a professional.

For example, let’s say you run an online store selling clothing. You may want to use AI-powered e-commerce product photography to create realistic images of your products.

This technology can help you save time and money by automating the process of taking product photos. And, since the images are realistic, you can create impeccable e-commerce imagery for your fashion brand at a fraction of the time and resources. 

  1. Ensures high-quality product imagery for your brand

Outsourcing product photography may seem costly, but it can be well worth it if you want high-quality images that represent your business well. Product photography creates images that show your customers what your product looks like, how it functions in reality, and why they should purchase it.

When you outsource your product photography, you can be sure that your images will be of the highest quality and represent your brand in the best possible way. You also get pictures that are platform-friendly. When you outsource product photography, you ensure that all your products are displayed and captured accurately. It is a brilliant way to keep your product imagery polished and updated while keeping costs low.

  1. Optimizes costs

Suppose you have been a part of a fashion photoshoot. In that case, chances are you are aware of the extra equipment and studio maintenance costs. Organizing a photoshoot in-house would require replacing obsolete equipment or hiring someone to maintain it. This can cost a lot of money over time. 

Alternatively, you can outsource product photography to studios that provide end-to-end photography solutions. It is a delight for brands with a massive product catalog that needs to be captured.  

Photography outsourcing enables brands to save on the high cost of an in-person photoshoot while delivering fast and versatile product imagery. Another way to optimize your expenses is to outsource photography editing services. 

Editing and retouching require a level of expertise that only professionals can deliver. Hiring someone else to do this eliminates the need for multiple photographers, editing and retouching, and additional software for proper product imaging.

  1. Faster TATs with AI-generated on-model imagery

With advances in artificial intelligence (AI), brands can generate realistic on-model product imagery at a fraction of the time and speed compared to traditional photoshoots. Moreover, modern 3D-generated on-model imagery is often more credible than photos taken by humans. 

As a result, businesses no longer need to rely on third-party photographers to take product photos or do it in-house. While there is nothing wrong with a well-executed in-house product shoot, managing and planning different processes is often tedious. With photography outsourcing, e-commerce brands can create hundreds of images within turnaround times as low as two days.

Additionally, AI-generated images are spotless regarding color accuracy and attention to product details. AI is better at capturing how products look in different conditions. For example, an AI-generated product image in sunlight will be brighter than a photo taken by a human under the same conditions.

AI-generated on-model images can quickly and accurately capture a product’s details. They can also generate pictures in several different styles, meaning businesses can find the perfect image for their product. 

Moreover, modern photography techniques like 360-degree rotation in product imagery are now possible for e-commerce stores. 360-degree rotatable images give a complete view of the product from different angles, and e-commerce consumers worldwide appreciate brands that invest in it.

  1. Higher ROI with photography outsourcing

When you outsource product photography to a professional studio, you are inclined to achieve a higher ROI while working with specialists and experts in the field. With the advances in product photography services today, brands can entirely rely on them for end-to-end product photography needs. 

Here are a few ways outsourcing product photography increases your ROI :

  • Product photography is a specialized skill that requires a lot of time and effort to execute correctly. By outsourcing this task to an experienced professional studio, you can ensure that your images are of high-quality and perfectly reflect your product’s essence.
  • Outsourcing also allows you to focus on other essential areas of your business. At the same time, the photography team takes care of the photography process. It can save you lots of time and money and improve your overall customer service skills. 

Outsourcing product photography lets you display product shots on your website at breakneck speeds. Since even a day’s worth of delay can cost you thousands of dollars online, outsourcing photography is a worthy option.  

  • Necessity is the mother of invention, and this phrase couldn’t be more true when it comes to product photography. More and more businesses are turning to professional studios because they need quality images that help them stand out from their competitors. 

Professional photography gives your brand and products an upscale look and allows you to control the final outcome through customization. 

  1. Boosts your brand image and perception

Fashion photography is one of the most commonly outsourced genres of photography today because it boasts a wide range of potential outcomes. Fashion photography can do wonders for your brand, from creating cool and modern images to portraying your brand’s personality correctly.

First and foremost, outsourcing product photography gives your brand an opportunity to broaden its reach. You’re no longer limited to shooting products only in your own country or region when you outsource product photography. With fashion photography services, you can shoot products from all over the world. This gives your product photography an up-to-date, modern look and creates a strong image for your brand.

Moreover, product photography is essential in helping shoppers make purchasing decisions. Photos accurately portraying the product can help shoppers feel confident about their purchase decision. Plus, capturing different angles and perspectives helps shoppers get a complete idea of what they are buying. Product photography outsourcing equips your brand with compelling product images that boost conversions and consumer perception. 

  1. Focuses on diversity and representation in your product images

Regarding product photography, many fashion brands focus on only one body type—a slim, white woman. It limits the range of body types, sizes, skin colors, and abilities that are displayed in marketing materials. This makes it difficult for shoppers to connect with the brand that represents them.  

Thankfully, the fashion industry is changing that by shifting focus to diversity and inclusion throughout the fashion supply chain, including product photography. Outsourcing product photography can help fashion brands better reflect their customer base and foster a more inclusive environment in front of the camera and behind the scenes.

Moreover, the advanced AI-generated om-model images can solve this representation problem through intelligent technology. 

Final Thoughts: If you can’t do it better or faster, outsource it.

It is a fact in today’s world that quality product photography is non-negotiable for e-commerce brands. Product photography is a powerful touch point for your audience to gauge whether your brand is worth their attention and money. Investing in professional photography comes with costs (like shipping your products), which can benefit your fashion brand in more ways than one.

Depending on your business priorities, photography talents, and expenses, outsourcing product photography may be your best option. Using AI-powered platforms like FlixStudio, creating e-commerce-ready product images couldn’t get any easier. The end-to-end product photography solution uses cutting-edge technology to create hyper-realistic on-model pictures at lightning speeds and accessible prices.

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Arunava Acharjee

(Product Marketing Manager)