eCommerce is one of the fastest-growing industries around the world, especially after the pandemic. As of 2021, there are over 2.14 billion active digital shoppers globally. A NASDAQ report predicts that by the year 2040, 95% of all shopping will be online! After the initial slump in business triggered by the pandemic, there has been an exponential rise in the number of new eCommerce stores that are in business today.
eCommerce is also one of those industries where the competition keeps getting stiffer, as businesses level up their marketing, user experience, and communication efforts. Today more than ever, eCommerce stores are trying novel techniques for boosting growth and online sales. This is absolutely essential for an industry like fashion eCommerce, which boasted a global market value of $759.5 billion in 2021 making it the number one eCommerce sector in the world!
From hyper-personalization of services to a multi-channel marketing approach, fashion eCommerce is experimenting with all kinds of growth-focused techniques to attract, retain, and delight customers. Growth hacking allows eCommerce stores to streamline their entire funnel by making small and focused optimizations, leading to a collective growth for the brand.
What is growth hacking?
Growth hacking is one of the buzzwords that has been around since 2010 when it was coined by Sean Ellis. Growth hacking combines aspects of data analysis and marketing and includes a set of strategies and experimental ‘hacks’ that go beyond traditional digital marketing to drive sales and revenue growth at potentially low budgets.
Brands such as Amazon, AirBnb, and Hubspot have been successfully leveraging growth hacking techniques for many years. Growth hacking in fashion eCommerce is enabled by data-driven micro-marketing strategies that help brands establish better relationships with their customers. The focus is on improving the overall strategies in communication and marketing through small, KPI-driven, and measurable tactics.
Growth hacking for eCommerce stores
While growth hacking originated with SaaS companies and startups, the experimental and data-driven growth tactics are being fast adopted by leading eCommerce businesses. Businesses with a growth mindset can find these tactics effective in triggering exponential growth for their eCommerce store. Growth hacks for eCommerce stores focus on customer-centric and low-cost marketing strategies that leverage data to improve customer experience and optimize marketing communications.
Fashion brands can bring creativity, relevancy, and accessibility to their marketing efforts, and help customers feel closer to their brand, fostering loyalty.
Here are 10 impactful growth hacks that you can try for your eCommerce store-
10 effective growth hacks for eCommerce stores
Email marketing campaigns
Email marketing is a proven marketing tool to boost your online sales. 78% of retail professionals say that email marketing is a very important medium of customer retention. In fact, welcome emails increase user engagement by up to 500%.
With marketing automation, you can scale your email marketing efforts, delivering personalized offers and messaging to your customers and prospects. You can send personalized product recommendations to your customers, discounts, and offers, and even tell the story behind your fashion brand to welcome them to your tribe.
Add 360-degree product images to your website
AI-powered 360-degree imagery is a potent photography tool that elevates your brand’s image as well as customer experience. Instead of offering a static view of your product, eCommerce stores can provide customers with a 360-degree view which will drastically enhance their experience of your products.
360-degree product images can help you boost conversions and reduce product return rates with the accurate depiction and an elevated experience of your products.
Exit-intent and discount Popups
Exit-intent popups capture the attention of users who intend to leave your fashion eCommerce website. Studies show that 10-15% of your site visitors can be saved by an exit-intent popup. Use special discounts and personalized offers to engage users at the right time through popups.
Fashion brands can also invite customers to join their newsletter or mailing list through exit-intent popups. Exit-intent popups are the last efforts for your website visitors to stay and convert. Discounts and offers work. Exit popups typically convert an additional 2 to 4% of your website visitors.
You can use them to boost SEO, grow your email list, and reduce bounce rates and cart abandonment. They even work on mobile phones, which allows online fashion brands to reach customers across channels.
Recommend your products – Upselling and cross-selling
Data collection can help fashion eCommerce stores customize offers and increase cart value by recommending relevant products to your returning customers. Fashion eCommerce platform Springs leverages customer behavior and preference to personalize recommendations for luxury fashion products.
Fashion brands display related product categories, upgrades, and accessories using the website data, including customers’ past purchases and cart items. Amazon displays customers ‘Products related to this item’ and ‘Customers who bought this item also bought’ on the product page.
Tell a story through your product imagery
Product images are the most important element of your eCommerce website, allowing your visitors to experience your product before making their decision. It is no surprise that 70% of companies invest in content marketing, which could include visual marketing strategies that require professional product photography.
High-resolution product images also help in reducing product returns, given that 23% of returns occur because the product looks different in person. Product images play an important role in guiding the decision-making process for customers, and investing in high-quality images can help you drive more conversions and online sales.
Invest in white background photography
White background photography is a proven and effective way of creating high-impact, accurate images of your products. The simplicity and versatility of the white background enable eCommerce stores to exhibit their products, textures, and distinct details accurately, offering customers or website visitors an unmatched view of your product.
White backgrounds also help establish color contrasts, good lighting, and a clean backdrop while creating breathtaking professional product images that sell.
Enhance user experience through AI-powered chatbots
Chatbots have proven highly successful for eCommerce stores, enabling customers to shop with ease and solve queries without the intervention of your customer service team. In fact, 34% of online retail store customers accept AI chatbots, more than in any other industry.
Forrester’s research shows that live chat is expected by customers and is effective, with 42% of US adults agreeing that it was important for retailers to offer live online chat on their websites, as compared to 27% in 2019. According to customers, the number 1 benefit of chatbots is the round the clock support.
What’s more, clothing is the most popular product type sold online with chatbot support. Incorporating an AI-powered chatbot can help you boost your customer experience and engagement on your website, and even improve time spent on your page.
Leverage customer reviews and testimonials
User-generated content is of great value in eCommerce sales. Nine out of ten (89 %) consumers worldwide read reviews before buying products. You can display customer reviews and highlight testimonials on your website to build credibility and trust amongst customers.
With fashion being an extremely visual industry, using social proof can be an impactful growth hack for your eCommerce store. In fact, 78% of consumers want brands to use social media to help people connect with one another.
Create and share engaging content
Content marketing is one of the most powerful marketing tools to organically grow your eCommerce sales and conversions. Using compelling product images and enabling customers to share them across social media channels can dramatically increase your reach and establish your brand personality online.
You can use multiple social media channels to customize your content and reach diverse audiences. Experiment with different content formats and channels to engage your audience and increase your website traffic, Click Through Rates, and conversions.
Get social and engage influencers
Influencer marketing is a well-established growth hack for eCommerce stores, especially with the rise of platforms such as Instagram. More eCommerce brands are leveraging the power of influencers’ networks by generating qualified leads and attracting new customers.
This can be witnessed as sponsorships, collaborations, and brand ambassador partnerships become ubiquitous on social media. This holds especially true for fashion eCommerce stores. Fashion brands can leverage the power of social media, especially a visual platform like Instagram which is preferred by over 77% of fashion micro-influencers.
A/B test your product pages
As a fashion eCommerce store, your website is the most important interface to understanding your customers’ and visitors’ online behavior. A/B testing is a common growth hack that allows eCommerce stores to identify growth drivers on product pages.
You can incorporate changes on your website from time to time, and gauge the visitors’ response to those changes to understand their preferences and dislikes by incorporating changes from time to time and gauging the audiences’ response. Some of the ways you can do this are changing your product image size, including trust badges, changing the colors of buttons, and optimizing your menu by A/B testing the most used tabs.
Re-targeting and marketing
Re-targeting is a common growth hack that works on the principle of familiarity. Retargeting ads can help fashion eCommerce businesses convert their warm leads, like users who might wishlist or add certain items to their cart, by displaying the same products on third-party platforms and websites, such as Google.
By displaying relevant products, discounts, and limited deals, re-targeting and remarketing can help eCommerce stores trigger purchases of highlighted products that the user was considering but did not buy. Having clean, accurate, and compelling product imagery adds to the re-targeting efforts by engaging customers better and offering them an impressive view of your products.
Request shares with order confirmations
With social media becoming a pivotal driver for eCommerce growth, more brands are leveraging their customers’ social media to expand their organic reach. Incentivize your customers with special discounts and offers and encourage them to share with their networks.
Beautiful, contextual, and high-resolution product images will encourage customers to share them with their networks and help your eCommerce store reach newer audiences.
Growth hacking strategies can prove tremendously beneficial for eCommerce businesses that are exploring their marketing potential through experimental tactics. They should not be confused with marketing gimmicks; growth hacks can help small fashion eCommerce businesses expand their reach through cost-effective ways and improve ROI while building a strong brand reputation.
The fun and challenging bit with growth hacking is – it is highly personal, you get to be creative and experimental with your marketing efforts while leveraging data-driven insights to direct your marketing decisions. Fashion brands are fast adopting novel growth hacks to connect and collaborate with their customers and boost conversion for their eCommerce stores.
Platforms like FlixStudio empower fashion brands by optimizing their product photography and creating cost-effective, high-quality on-model images that convert. Using AI-powered photography solutions, FlixStudio helps brands achieve consistent, fast, and compelling on-model commercial imagery at one-fourth the cost of a traditional photo shoot.