Running an online fashion business is no easy feat; in addition to keeping up with the increasingly stiff competition, you also need to create beautiful online product catalogs for all your products. Your product photographs are more impactful than you think. With more consumers demanding high-quality product photographs and tech-forward photography solutions like 360-degree images today, your brand needs to meet the evolving needs of the modern customer through impressive product photography.
This is important since over 75% shoppers consider product images to be “very influential” while shopping online. So how can you create product imagery that instantly attracts your intended audience and builds a strong brand awareness for your eCommerce store? Experimenting with creative photography techniques and ideas can help you move beyond plain old white backgrounds, and create interesting images that have interest and depth. From flat lay clothes photography to playing with different lighting techniques, the sky’s the limit when it comes to adding character to your product photography. Let’s take a look at 8 artistic product photography ideas that will help you jazz up your eCommerce store.
8 Creative Product Photography Ideas to Use in Your ECommerce Store
As a fashion eCommerce business, it’s crucial to use high-quality product photography to display your items in the best light possible. Product photography can make a big difference in how potential customers perceive your products and brand, and whether or not they decide to make a purchase.
Depending on the scale and goals of your business, you can either shoot your products in-house or outsource product photography to professionals who have a rich experience in photographing products. Whatever you choose, the idea is to create a consistent, vibrant, and accurate portrayal of your products and communicate your brand’s story through product imagery. Here are 8 creative ideas that can help you achieve impeccable product photography that will make your website visitors wanting for more –
- Use close-up shots to highlight gorgeous details and accents.
Get close-up shots of details like texture and stitching to highlight the craftsmanship of your garments. This can be a smart decision for your online fashion store, since shoppers love getting all the necessary product information directly from images.
Close-up shots and multiple angles add to the experience and display of your product, and mimic the brick-and-mortar store shopping experience where a shopper can look at all the different details in an item up close. By adding zoom-in product shots on your eCommerce website, you can ensure a complete and accurate view of your garments, and direct the shopper’s attention to appealing details and craftsmanship.
- Use lifestyle shots to show how the product can be worn.
Lifestyle shots are your opportunity to create a vivid image of your product beyond its physical appearance and technical details. By adding context through interesting backgrounds and outdoor shots, you can create your own vision and mood for your brand and increase your product’s appeal. You can also outsource product photography, if your proximity to these appealing outdoor locations is not convenient for you to do it in-house.
Afterall, when you sell your product, you don’t just sell a clothing item, but a lifestyle that people aspire to. This is why brands love to incorporate contextual photography on their eCommerce website. It helps you connect with your target audience and nurture the connection with your existing customers. In the long run, lifestyle product shots can boost your brand image and set you apart from other fashion brands.
- Make bold choices to create your own sense of aesthetic.
You can choose a traditional white background for minimalistic yet impactful photography for your eCommerce store, but if your brand’s personality is bold, creative choices in your product imagery will probably embody your brand’s personality better. By taking the time to style and photograph your products in your own unique way, you can make a big impact on potential customers.
In short, having a strong and authentic sense of aesthetic can help you connect with your audiences instantly and leave a glowing first impression on your website visitors. This means knowing what kind of look and feel you want to achieve with your photos, and then selecting props, backdrops, and lighting that will help you create that look.
For example, if you want your photos to have a natural, earthy feel, consider using wooden props and backdrops, and shooting in natural light. On the other hand, if you want a more glamorous feel to your product images, you might use sparkling jewelry as props, shoot against a white backdrop, and use artificial lighting. No matter what style you’re going for, though, make sure your photos are well-composed and visually grasping.
- Use flat lay shots to show the product from multiple angles.
If you haven’t already noticed, flat lay photography is having a moment. These types of pictures have taken over Instagram feeds and fashion blogs everywhere. And there’s a good reason why: they make for great product photos.
Flat lay clothes photography is perfect for fashion eCommerce stores because it allows customers to see an item of clothing in full detail. It also shows off the fit and style of the piece in a way that traditional product photos don’t always capture.
Creating a flat lay photo is relatively simple. All you need is a solid background (a white piece of paper or fabric works well), good lighting, and a few props to help show off the item of clothing. Once you have your setup ready, just arrange the clothing in an interesting way and snap away!
If you want to get really creative with your flat lays, try incorporating some unique props that tie into your brand identity. This could be anything from colorful flowers to vintage books or even quirky jewelry. The possibilities are endless!
- Use creative lighting to make your products stand out.
If there is one thing that needs to be on point during your product photoshoot, it is the lighting. Good lighting can create stunning results that capture the right mood and evoke the intended emotion in your audience.
Shadows can add depth and interest to your photos, making them more eye-catching. If you have a well-lit product, try casting a shadow over it or vice versa. Play around with different lighting setups to see what works best for your products. You can also experiment with backlighting to create a halo effect or a more natural look.
- Use props to add interest and context.
Adding props to your product photography can add context and emotion to your composition. Think about using accessories, backdrops, or even locations that complement your products.
For example, if you sell sunglasses, try using props like beach balls or surfboards. This will give your photos a summery feel that will attract customers. Or if you sell winter clothing, try using props like snowflakes or Christmas trees. This will give your photos a festive feel that will get customers in the holiday mood. Get creative with your props and see what kind of results you can achieve!
- Create a scene – Evoke the right emotion through product imagery.
Your fashion e-commerce store won’t stand out if your product photos are yawn-worthy. While platforms like Google and Amazon require neutral backgrounds and minimalistic product imagery, adding variety to your product catalog can be worth the effort. With a little creativity, you can use product photography to create a scene that speaks to your target customer and evoke the right emotion.
Audience analysis is important. Think about the kind of feeling you want your customers to experience when they visit your store or browse your catalog. Do you want them to feel confident and sexy? Relaxed and carefree? Sophisticated and stylish? Once you’ve decided on the overall vibe, start brainstorming ideas for how to capture that feeling in your product photos.
For example, if you’re selling bikinis, instead of just shooting the suits on a plain background, try setting up a scene on the beach or by the pool. Use props like sarongs, sunscreen, and sunglasses to really sell the lifestyle your customers will enjoy by wearing your swimwear.
If you’re going for a more sophisticated look, consider using a dress form or mannequin in your shots. Style the clothing with complementary accessories and stage the photos in an elegant setting, like a chic hotel room or luxurious home. In the end, it’s all about creating a complete experience for your customers through your product photography and helping them through their buying journey.
- Use photo editing or retouching to further enhance your photos.
Editing your photos can make a sea of difference between your raw images and the final result. It can help you achieve the perfect look for your store by cropping, manipulating colors, or adding text or graphics overlays to make your photos pop.
There are a few things you can do to edit your product photos for a beautiful, minimalistic look. First, make sure the photo is well-lit. You don’t want any harsh shadows or blown-out highlights. Color is the next important element that can impact the whole mood of your product images. You want the colors to be accurate, but you also want them to pop. Cropping allows you to create a clean and focused frame for your photo. You can also consider adding a vignette if desired. This will help to create a more moody look.
Photo retouching and editing is a skill that takes practice, which is why many brands prefer outsourcing product photography to save time and money. It also ensures that the quality of the pictures post-production is uncompromised. Further, outsourcing product photography yields impeccable images with the right balance of light and shadows, and accurate representations of your products.
Using these artsy photography ideas, you can create impeccable product images for your online fashion business, and attract the right audiences to your website. If you are a small-scale or boutique fashion house, you can do these photoshoots in-house. However, for bigger or emerging eCommerce brands, outsourcing product photography can be tremendously helpful to create consistently beautiful images for your website.
With all the technological advancements today, product photography solutions and platforms have taken a huge leap. This can be witnessed through the rise of AI-driven product imagery. Platforms such as FlixStudio are leveraging AI to render realistic on-model product photography for eCommerce businesses at lightning-fast speeds. With FlixStudio, you can create hundreds of stunning product images in less than 48 hours and at one-fourth the cost of a traditional photo shoot.