Retouching: The Magic Behind Product Photography

The moment a customer gets to see your product image, there is a certain magic involved. This magic comes from the retouching process, and we mean when we say that retouching is a lot more than just clicking a button on one of the retouching tools that promise to do a lot of things, and the reality is far from it.

Retouching may seem a simple process, but it is a time-consuming job and is also an art. While it may feel like there are only three or four things you need to know to do retouching, the reality is that there are many more factors involved in making images look perfect for commercial use. 

The average person has no idea how much work goes into this step of the process. Let’s first know the advantages of retouching:

1. Make things right:

Some brands might want to include some elements in their photos, and others might want to remove some. Retouches give the power to add, edit or delete the details in your garment images to make them look good and aesthetically pleasing while keeping the professional look.

2. Image retouching:

It is a crucial step in the product photography process and can be done with just a few clicks. That said, there are still many advantages to hiring professional retouchers for this part of your business. The number one advantage is that they will get all of the little details right while you’re busy trying to manage other aspects of your business.

This saves you time while ensuring consistency and keeps your brand image impact when customers view your products anywhere online.

3. Retouching:

Many people who don’t understand what retouching means might think that they edit your photos to make them look perfect. However, this is not true, as several things are done to improve or change an image without taking away the real essence of the photoshoot.

4. Editing colours:

This includes adjusting the colour balance, levels, and saturation on each channel to create the desired look. 

Colours play an essential role in human psychology, so retouching the images as per the colour scheme becomes essential. 

5. Consistent brand image

A big part of retouching is maintaining a consistent brand image. For example, you might need to remove certain things from the background to have an overall cohesive look that fits your brand. 

Types of retouching:

Differentiating between different types of retouching is essential before finalizing the ones to move forward with. This section talks about 3 kinds of retouching, why they are crucial, and whether you need to use it for your particular imagery or not.

1. Skin-retouching

In a world where the images set idealism, skin retouching plays one of the most critical roles in product photography. Humans have the power to detect even the minutest of defects and especially while buying a product or garment. Skin retouching implies its effects, as the name suggests, only on the skin.

In today’s online world, being a fashion brand, images make your products sell. So to satisfy the human eye with flawless skin becomes exigent. 

2. Set on Canvas 

Selling online is no longer just an option. With the increase in the number of people buying online, brands are forced to put their products in the online market. One of the various attributes that need to be defined while photography, especially for e-commerce, is the canvas.

Other essential attributes are product alignment, the background of the image, padding and pixel dimension. 

3. Remove background 

With a set of defined guidelines from each fashion e-commerce platform, getting the power to set a background as per the need becomes quintessential. Removing background gives you the liberty to choose and fit an alternate background that best fits your needs and matches your brand’s personality. 

So to get the most out of your product images and make them really stand out, you need retouching: the real magic behind product photography. Know how we have empowered other fashion brands to make their product image meet their expectations.


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Arunava Acharjee

(Product Marketing Manager)